Burnley midfielder Josh Brownhill says a variety of work footballers have achieved throughout the Covid-19 pandemic goes “underneath the radar”.
The 25-year-old says he wished to assist individuals who had been “struggling”.
“It was about what I can do on a private degree to assist these native companies,” Brownhill advised BBC Sport.
After becoming a member of the Premier League membership from Bristol Metropolis in January 2020, Brownhill says he didn’t have a lot of a chance to discover his new environment earlier than the UK went into lockdown in March.
“Because it was type of opening up once more, I began going to the native retailers and constructing relationships with them,” he stated.
“After going previous all these totally different retailers, together with ones that weren’t even open, you realise lots of people are going to battle with this.
“Even now, retailers which can be again open are struggling simply due to how lengthy it [the pandemic] has gone on.”
‘Everyone in soccer did their half’
A number of skilled golf equipment and gamers have contributed to charities and communities because the begin of the pandemic, together with the England nationwide group, who donated a few of their Euro 2020 prize cash to NHS heroes.
Nonetheless, Warrington-born midfielder Brownhill says his efforts to assist elevate consciousness of companies equivalent to espresso retailers and cafes was by no means for “recognition”.
He added: “You realize that it will not simply be me doing one thing. Will probably be a variety of different footballers doing their very own factor, serving to the neighborhood, and all of it goes underneath the radar a bit bit as a result of not lots of people would publicise it and get it on the market.
“As a complete, everyone in soccer did their half with donating on totally different ranges.
“For me, it wasn’t for recognition, it was about how I may assist and let folks know round Burnley that I may assist the area people somewhat than a few of the greater shops that do not want as a lot assist.”
Brownhill says his video sequence has generated a variety of curiosity from the area people.
“I’ve bought a great deal of messages from folks not understanding the retailers had been there,” he stated. “Whether or not one or 20 folks go in, it is going to assist and make folks consider using impartial shops.
“I’ve bought a social media platform that lots of people in Burnley observe, so it was about utilizing that to my benefit.
“It [content] was seen by half one million folks, which is nice. It is just going to assist.”