There are a variety of Web-breaking runway traits that Simon Porte Jacquemus has engineered. Who can neglect the micro bag, the micro cropped cardi (with monogrammed breast clip), and the macro straw La Bomba hat that launched a thousand (cargo) ships and imitations? The person is aware of the way to create a second, and he is aware of what his girl needs—significantly the supermodels (Kendall Jenner and each Hadid sisters amongst them), who often stroll in his experiential exhibits and star in his intimate campaigns. So it was significantly thrilling to see this piece of excellent information cross our feed this morning: Jacquemus is reportedly moving into the wonder recreation.
The main points round his entrée are fairly scarce: Jacquemus himself has but to verify something to his almost 3.9 tens of millions social media followers. However early intel means that the Salon-de-Provence-born designer has inked a cope with PUIG, the Spanish luxurious home that has the same deal within the works with Dries Van Noten, and that he plans to introduce his magnificence imaginative and prescient early subsequent 12 months. That timing permits room for loads of hypothesis, so allow us to start.
Perfume is an apparent start line. Anybody fortunate sufficient to have attended Jacquemus’s epic Spring 2020 assortment staged in a Provençal lavender discipline nonetheless raves not simply concerning the hyper-sexy peasant clothes and his wholly authentic tackle equipment, however the intoxicating scent of the herbaceous flowers which can be native to the South of France area the place Jacquemus attracts common inspiration (he lists Marseilles and fruit as a couple of of his “likes” in his Instagram bio); Spring 2021’s wheat field-turned-runway was the same feast for the senses. PUIG additionally has loads of wonderful perfume bona fides because the driving drive behind basic fragrance manufacturers resembling Penhaligons and L’Artisan Parfumeur, to not point out as the wonder license holder of Comme des Garçons Parfums.
However Jacquemus additionally admits to “liking” marinière stripes and the Nineteen Eighties, which could counsel a foray into sun-baked make-up staples that nod to Saint Tropez’s halcyon days, when the air was thick with tanning oil and the bronzer was on heavy rotation. One factor is for certain: if Jacquemus’s confirmed observe document for daring colour combos and iconic image-making is any indication, the packaging—for no matter he decides to launch—might be one thing you’re going to wish to get your palms on as quickly because it materializes. Watch this area.