“It has all the time been a dream of mine to open a brick-and-mortar location for Eva Fehren,” says Zuckerman, “and for the chance to coincide with our anniversary feels actually serendipitous and fortuitous.” The brand new house displays Eva’s studio and design aesthetic: clear, linear, and largely black and white. It lets the items shine, together with the brand new creations that additionally heralded within the decade the jeweler has been in enterprise. The Tenth-anniversary assortment consists of bigger stones than Eva Fehren normally works in: “I centered on uncommon, uncommon cuts, and powerful angular shapes to seize this sense of motion, time, and evolution,” says Zuckerman.
A local New Yorker, Zuckerman additionally considers establishing store in her hometown as the final word homage. “Within the early days of the pandemic, so many individuals left the town that it made me actually need to rejoice New York and put our roots down in a brand new approach within the coronary heart of my native metropolis.” Zuckerman spent the previous yr and a half connecting together with her clients in new methods, leaning into customized designs, and personally changing into a mom. “Nothing makes you’re feeling more durable than having a child,” she says, “[and] nothing makes you’re feeling extra resilient than surviving as a small enterprise throughout a pandemic.
Eva Fehren opens at the moment and is situated at 620 Fifth Avenue in New York Metropolis.