From 007 to Brighton Pier … relaxed Covid restrictions gas UK leisure growth | Journey & leisure

The pent-up public demand to hunt out leisure as Covid restrictions lifted has fuelled a growth in spare time activities, with cinemas and bowling alleys hitting pre-pandemic highs, whereas Brighton Pier has recorded the very best week in its historical past.

The James Bond juggernaut continues to steer the post-pandemic cinema restoration with Odeon, the UK’s largest chain with greater than 112 websites, promoting greater than 1m tickets within the first week since No Time to Die’s premiere.

The chain stated the movie, which grew to become the most profitable film on the British field workplace because the pandemic started after simply three days, has now notched up the very best attendance since Star Wars: The Rise of Skywalker in 2019.

A pedestrian passes a James Bond 007 brand above the doorway to Burlington Arcade in London. {Photograph}: Tolga Akmen/AFP/Getty Pictures

A big signal of encouragement for the film business is that about half of those that have watched Daniel Craig’s final outing as 007 are visiting a cinema for the primary time because the pandemic started.

Odeon stated that to this point Bond followers had eaten about six tonnes of choose ‘n’ combine and drunk sufficient delicate drinks to fill the tank of the tremendous spy’s Aston Martin DB5 practically 3,000 instances.

Shares within the proprietor of Brighton Pier surged greater than 16% on Friday after the corporate issued a “vital” improve to full-year earnings and revenues due to a summertime growth in enterprise fuelled by individuals holidaying within the UK and households seeking to splash out with financial savings constructed up throughout lockdown.

“It’s good to have the ability to report a brand new document,” stated Anne Ackord, chief govt of the Brighton Pier Group. “The ultimate financial institution vacation week of this summer season was the primary time within the pier’s historical past that it achieved product sales in extra of £1m over a single week.”

The group, which additionally owns some mini-golf websites and Lightwater Valley theme park in North Yorkshire, stated revenues had been up 44% on pre-Covid 2019 ranges for the 13 weeks to 26 September.

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Hollywood Bowl, the UK’s largest tenpin bowling operator, stated revenues had been up 29% on 2019 ranges within the interval since reopening on 17 Might and 30 September.

The leisure group, which owns 61 bowling websites and three mini-golf venues, stated enormous pent-up demand within the college holidays for “nice worth household leisure” resulted in document revenues of £20m in August, up 50% in contrast with the identical month pre-Covid. Hollywood Bowl’s annual revenues to the top of September hit £75m, nicely forward of the corporate’s earlier forecast of £51m.

“These shoppers who had been lucky sufficient to maintain their jobs and keep away from both unemployment or the furlough scheme have each financial savings and a need to get out and about and spend their cash,” stated Russ Mould, the funding director at funding agency AJ Bell.

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