Google Pixel 6 telephones launch with customized chips and aggressive pricing | Google

Google has lastly launched its flagship Pixel 6 smartphones because it goals to beat opponents on digicam and efficiency whereas undercutting them on value.

Previewed by Google in August, the Pixel 6 and 6 Professional are the Android-maker’s try to compete with Apple and Samsung on the excessive finish of the market after disappointing outcomes with its earlier mid-range entries.

Each telephones have a particular design created from recycled aluminium with a big digicam bar throughout the again paying homage to Geordi La Forge’s visor from Star Trek.

The Pixel 6 is available in quite a lot of two-tone colors. {Photograph}: Google

The Pixel 6 has a flat 6.4in 90Hz OLED display screen and new 50-megapixel major and 12MP ultra-wide cameras on the again and 8MP selfie digicam, which Google says are enormously improved over its earlier items. It prices £599 within the UK and $599 within the US – a minimum of £170 lower than the iPhone 13 and Samsung Galaxy S21.

The £849 ($899) Pixel 6 Professional has a bigger, curved 6.7in 120Hz OLED display screen, the identical 50MP major and 12MP ultrawide cameras, plus a 48MP telephoto digicam with a 4x optical zoom and an 11.1MP ultrawide selfie digicam.

The brand new telephones are the primary to have Google’s customized Tensor chip, which it says runs AI-systems for the whole lot from the digicam to translation, voice and picture recognition considerably quicker, at decrease energy and privately on-device.

The Pixel 6 Pro has polished metal frame and two-tone colour scheme available in a few variations.
The Pixel 6 Professional has polished steel body and two-tone color scheme accessible in a couple of variations. {Photograph}: Google

New AI options embody background movement blur in motion photographs, a “magic eraser” software deletes undesirable objects and one other corrects out-of-focus faces in photographs. Google says it has eliminated fashionable images’s bias in direction of mild pores and skin with its “actual tone” function to higher seize deeper hues.

The brand new chip additionally permits Google to supply a minimum of 5 years of software program assist from launch for the telephones for the primary time – a 12 months longer than Samsung and behind solely Apple and Fairphone within the smartphone business.

Ben Wooden, the chief analyst for CCS Perception, mentioned prolonged software program assist was a superb transfer. “CCS Perception’s analysis reveals customers at the moment are holding on to their telephones for longer than ever, on common for a minimum of 4 years, so sustained software program updates is turning into extra vital.”

However he mentioned good telephones at aggressive costs wouldn’t be sufficient: “Google goes to have a spend a small fortune to maneuver the needle if it desires to be a serious smartphone participant. There may be nonetheless an enormous swathe of customers who don’t even know that Google makes telephones or, in some instances, that Android is a Google product.”

The Pixel 6 and 6 Professional will ship on 28 October and can be among the first telephones to run the Android 12.

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