Occasions Radio has launched its built-in promoting marketing campaign, with the message “Retune At the moment for a Brighter Breakfast.”
The marketing campaign is timed to coincide with the general public returning to regular routines and goals to encourage listeners to modify over from their common morning programming.
Designed and conceptualised by Information UK’s in-house company Pulse Inventive London, the marketing campaign will run throughout out-of-home, digital, social and podcasts from sixth September – tenth October.
Tim Levell, Programme Director of Occasions Radio mentioned: “We’re exceptionally happy with the output on Occasions Radio, and this marketing campaign is designed to encourage folks to check out the radio station. It’s centered on Breakfast as a result of that’s all the time a very powerful present for any radio station.
“A ‘brighter’ breakfast encapsulates completely what Occasions Radio presents. We goal for clever, knowledgeable information protection, accomplished in a manner that we consider is more energizing, hotter and extra gratifying than different information reveals on the market.
“The beginning of a brand new time period is the best time to launch this marketing campaign, and we sit up for listeners altering their habits and switching to Occasions Radio.”
Since launching in June 2020 Occasions Radio has introduced collectively the peerless journalistic experience of The Occasions and The Sunday Occasions, with the world-class speech radio and podcasting expertise of Wi-fi.