Régime des Fleurs’s Newest Launch Is an Enigmatic Males’s Perfume

When Alia Raza and Christopher Niquet first met over macarons at Ladurée seven years in the past, they rapidly found that that they had a shared affinity for the world of scent: Raza had just lately co-founded the conceptual perfume home Régime des Fleurs; Niquet, a French editor, had been enthralled with modern blends ever since taking place upon Serge Lutens’s Palais Royale boutique as a teenager in Paris. And so, in 2019, Raza, who had simply accomplished a rosy, pastel-colored collaboration with Chloë Sevigny, approached Niquet with a novel thought: Would he like to assist develop Régime des Fleur’s first fragrance for males? An bold aesthete who’s labored with phrases and photos alike, Niquet leapt on the inventive endeavor. What was initially supposed to be a single scent quickly advanced into a set of 5 distinct fragrances, the second of which launches on-line at the moment. 

Taking its title from Joris-Karl Huysmans’s 1891 novel, Là-Bas (which implies “over there” en français) started with an intriguing premise: What if Paris’s Saint Sulpice, the church across the nook from Niquet’s childhood residence, landed on New York Metropolis’s Madison Avenue, the place Niquet was dwelling on the time? Armed with an arsenal of wealthy references—starting from the wood-paneled partitions of gents’s golf equipment and the Place Vendôme shirtmaker Charvet to mink-lined jackets and the earthy contralto of Etta James—Raza enlisted the perfumer Dominique Ropion, whom she refers to as “the Martin Scorsese of perfume,” to mastermind a dry and spicy eau, which he topped off with muguet and each Bulgarian and Turkish rose absolute. The center of the scent, in the meantime, discovered itself in patchouli, a lot to the shock of Niquet, who as soon as shunned the polarizing be aware. The sleek, smoky oil that they labored into the animalistic eau de parfum is, nonetheless, “very refined,” Raza confirms, earlier than emphasizing with amusing, “not hippie.” 

Photograph: Romain Laprade / Courtesy of Régime des Fleurs

“I’ve all the time been extra curious about that type of area of interest, very particular perfume that individuals both love or hate,” Niquet muses of the ultimate olfactory creation, which arrives in a streamlined glass bottle alongside a sequence of photos photographed by Romain Laprade and a barely sinister brief movie lensed by Clovis Bataille—each shot in a sixteenth arrondissement constructing seemingly transported from midtown Manhattan. However judging by the responses from their intimate circle of transatlantic buddies, lots of whom have been safeguarding small vials of the scent in anticipation of at the moment’s full-size 75-milliliter debut, Là-Bas is a unanimous crowd-pleaser—amongst girls as properly. After all, as Raza factors out, “Everyone knows by now in case you like a perfume you must put on it, irrespective of the way you establish.”

Régime des Fleurs Là-Bas Eau de Parfum

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