Virgin Radio Pleasure UK has been named as Model Marketing campaign of the 12 months on the Proud Scotland Awards.
The Proud Scotland Awards are designed to rejoice the LGBTQI+ neighborhood by recognising the excellent work and dedication of people and organisations inside and supportive of the neighborhood in Scotland.
For the reason that station launched in June it has lined a spread of essential subjects by way of its programming, selling discussions on queer tradition, how COVID and lockdown has made us change our ideaschanged perceptions about of the queer scene, to LGBTQ+ illustration in rock music, a programme on the Pulse nightclub capturing in Florida and a particular with Pores and skin from Skunk Anansie, chatting about rising up black and homosexual within the white male dominated world of rock.
The station additionally delivered to life Pleasure festivals across the UK, partnering with native Pleasure celebrations from numerous locations together with Blackpool, Oxford, Grampian, Liverpool, Norwich, the Isle of Wight and lots of extra.
Additional content material produced for the station has included documentaries on what it’s to be bisexual in 2021, how LGBTQ+ communities helped form dance music from Disco to Home and Matt Cain’s weekly journal present together with vigorous dialogue about LGBTQ+ points, with main panelists from a spread of organisations. All of this programming has been backed up by a schedule packed stuffed with nice music, made up of the most effective pop-dance and pop-R&B music from the final twenty years.
Virgin Radio UK Content material Director, Mike Cass mentioned: “It’s an absolute honour to win this award for Virgin Radio Pleasure UK and I’ll all the time be pleased with what the workforce achieved this summer time. Once we launched the station we knew if we helped only one individual it might all be worthwhile, so to be recognised like that is extremely humbling. We are able to’t wait to carry the station again to the airwaves subsequent summer time for extra huge tales, extra highly effective dialog, extra LGBTQ+ celebration and extra nice music.”
Euan McLeod from the Proud Scotland Awards mentioned: “After such a troublesome yr for everybody throughout covid the judges had been delighted with the sheer quantity and high quality of nominations from all components of the nation. The model marketing campaign was significantly robust however the dedication of Virgin Radio to make sure the satisfaction community was for the entire nation and never simply the capital tipped them over the road. The Proud Scotland Awards is delighted that Virgin Radio scored an enormous victory on the awards and is testomony to the exhausting work of the entire workforce on the station who made this occur.”